If you have the wonderful book "150 Glimpses of the Beatles" by Craig Brown, please read the delightful fantasy that is Chapter 148, an alternate reality in which Gerry and the Pacemakers and not The Beatles become the phenomenal success:
Why did Gerry and the Pacemakers succeed in overtaking musical rivals like the Dave Clark Five, the Searchers, the Beatles and the Swinging Blue Jeans to become four of the best-known faces in the world of pop?
For a start, their repertoire was broader than their rivals’: by 1960 they had built up a repertoire of 250 songs, from rockers like ‘What’d I Say’ to ballads such as ‘Will You Love Me Tomorrow?’ Contemporary Merseybeat groups like the Beatles, who met with similar success in the early years, never possessed quite the same range. Moreover, the Beatles lacked a front man, so had no focal point. It’s hard to imagine, but had things gone differently, the world might now be talking of John, Paul, George and Ringo (the first names of the Beatles) instead of Gerry, Fred, Les and Arthur....