Wednesday, January 13, 2021

Why I put AdSense ads back on the blog — self-defense.

Last October, after years of taking offense at Google for sending me email telling me I had offensive material on this blog, I discontinued my participation in Google Adsense. That is, I opted out of using advertising to monetize this blog. At the time, I wrote: 
I'm tired of checking to see what's supposedly a violation. I get so many of these and they're often posts that are nothing but a quote from a commentator in the NYT. But to see that the review didn't okay these pages... it's just mind-bending. I can't waste my energy dealing with this bullshit. In every case, I'm told that I've violated their policy with "Dangerous or derogatory content," which I find insulting. Here are recent posts that have been found in violation of that policy — even after review... 
Click through to see what I'd written, but suffice it to say that there was nothing that could possibly be considered "dangerous" or "derogatory." I said:
How did these articles get flagged? By robots or by opponents of this blog? What kind of review does Google have that would reinforce the idea that this is "Dangerous or derogatory content"?! Review by robots or by opponents of this blog? I can't imagine an unbiased human being finding all — or any — of these posts to have "Dangerous or derogatory content." It could be that I'm getting flagged for crap in the comments.... 

I'm not dealing with it any more. So enjoy ad-free Althouse.

Well, I am going to deal with it now and in the future.  I just turned AdSense ads back on. At least, Google was nice enough to offer me cake....

... yeah, Google, your AI did a nice job of knowing what I like. Cake. I like cake. But it's not yummy cake that has me coming back. And it's not the income from the ads. I realized I can use AdSense in self-defense. Google has the power to delete this blog. Whatever force caused those exasperating notifications is still out there, exerting pressure, whether I'm getting notifications or not.

As I noted in that October post, "It could be that I'm getting flagged for crap in the comments." In the comments there, Yancey Ward said: 

It isn't your content that is getting flagged, Ms. Althouse, it is what we commenters are saying - they are flagging the separate blog post which contains all of the comments at the end. You just have too many of us deplorables.

I'm pretty sure that's what happened, and I gave up ads because it seemed like too much work to go searching for what might be the problem in the comments. But the mechanism for reporting abuse to Google remains. This presents a risk to me, and I think the risk has increased in the past week. So I want those notifications. I'm worried not only that Google will overdo its censorship but also that haters of this blog — of the comments section of this blog — will come in here with pseudonyms and write violent threats and racist crap for the purpose of drawing censorship down upon me. 

There are various ways to deal with the problem of commenters who are here to hurt me, and some of them are too labor intensive. Some of them would diminish (or destroy) the flow of the comments. The comments at their best are phenomenal, and I'm very happy with the good commenters and have greatly appreciated their company these last 17 years. (Bloggiversary #17 is tomorrow.) But one thing I can do is to put the ads back up and then use the notifications to identify the comment threads that have something Google sees as a problem. Then it's a limited task to look for what needs to be deleted.

I delete comments without prodding from Google when I see threats of violence. I delete comments with the "n-word." I probably have a standard that's close to what Google is identifying, so I'm going to accept the help from Google now. I can't read every comment on every post — there are close to 4 million comments on this blog — but I can comb through the comments sections on posts where I get a Google notification. Google is getting vigilant about material that I don't want either — and, of course, I don't want a festering problem that I cannot see and that is undermining the existence of this blog. 

And that's why there are ads on this blog.

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